When you become a new parent, everything feels crucial, especially regarding the protection of your baby's sensitive skin. From the very first days, parents are confronted with significant questions: What’s safe? What’s necessary? And when should we start?
Wotnot Naturals believe that sun protection goes beyond merely preventing sunburn; it’s about fostering skin health right from birth throughout a lifetime.
The Importance of the First 1000 Days
You may be familiar with the term “the first 1000 days” - the vital period from conception to a child’s second birthday. The timeframe is because it’s when the foundations for lifelong health are established.
Skin health is no exception. Your skin serves as your protective barrier, and it's essential to treat the largest organ in your body with kindness.
During these first 1000 days, a baby’s skin barrier is still maturing. It’s thinner, more absorbent, and significantly more sensitive to environmental stressors such as sun, wind, water, and sand. The products we apply on our baby's skin during this critical time are just as important as what we put into their bodies.
When Can Babies Begin Using Sunscreen?
Health experts generally advise against direct sun exposure for babies under six months, recommending the use of shade, clothing, and hats whenever possible.
However, real-life situations don’t always align with perfect shade.
That's why Wotnot Baby Sunscreen can be used from 90 days of age (from 3 months), granting parents peace of mind when sun exposure is unavoidable. Our formulations are specifically designed with developing skin in mind - gentle, effective, and kind.
Sensitive Skin Is Common - Not an Exception
-
In Australia, approximately 35% of infants experience eczema or sensitive skin conditions.
For many families, irritation, dryness, and flare-ups start early, and harsh ingredients can exacerbate these issues.
At Wotnot, we consider sensitive skin as our foundation - not an afterthought.
Our baby sunscreens are:
- Dermatologically tested
- Free from known irritants and toxins
- Designed to avoid clogging pores or causing breakouts
- Gentle enough for eczema-prone and reactive skin
- Inspired by a Mum, Crafted for Real Families
Wotnot was established by two mums who struggled to find products that were 100% natural for babies and young children.
Worried about toxins, unnecessary chemicals, and harsh formulations, they collaborated to create skincare that was:
- Kind to baby’s delicate skin – to promote lifetime skin wellness.
- Made with ingredient’s that are gentle on our plant too
- Thoughtfully formulated with purpose
Every Wotnot product is inspired by genuine parenting needs - not marketing gimmicks.
More Than Just Sun Protection
Wotnot Baby Sunscreen offers more than just UV protection.
Our formulas incorporate organic and natural oils to shield delicate skin from:
- Sun exposure
- Salt water and chlorine
- Wind and environmental dryness
- Sand irritation
This multi-layered protection helps maintain the skin barrier - crucial for preventing moisture loss, irritation, and flare-ups, especially in sensitive little bodies.
From Birth, For Life
While our baby sunscreen is suitable from 90 days, Wotnot’s philosophy extends well beyond infancy.
We create products that:
- Support skin barrier health
- Evolve with your family
- Are suitable from babyhood through childhood and beyond
Because skincare shouldn't change just because you grow older, kindness and thoughtful ingredients are always in style.
A Gentle Start, A Lasting Impact
Protecting your baby’s skin is about making informed, intentional choices.
Opting for products that are toxin-free, gentle, and designed with sensitive skin in mind can help lay the groundwork for healthier skin during those vital 1000 days and for a lifetime thereafter.
At Wotnot, we take pride in supporting parents from the very beginning, providing protection that is as gentle as it is effective.
Because baby skin deserves nothing less.
