Taste Bubs was created by myself, Dr. Rob McLeod, and my close friend Dr. Mariam Chaalan. Our friendship goes way back, to our years in the trenches, ahh I mean years working in the hospital, fresh out of medical school, before I went into Paediatrics and Dr. Mariam into General Practice.
Standing in Dr. Mariam’s kitchen we were chatting about how we counsel parents on introducing the common allergens to their babies. This led to chatting about our own kids and the challenges we experienced as parents introducing allergens. Dr. Mariam and I saw the lightbulb at the same time, Taste Bubs was born.
Taste Bubs wasn’t just created to reverse the trend of food allergies. It was created to make the lives of parents easier, inspired from our own experience. It’s a product we wish we had for our own children.
Why are we collaborating with Le Puree?
When we were developing Taste Bubs we wanted to make the product as simple as possible, remove the guesswork and any barrier from parents introducing the common allergens. The premise is simple, mix one sachet into your bub’s favourite meal (you’ll hear that a few times on our socials, website etc). Only one thing could make things even more simple. Collaborate with Le Puree (aka your bub’s favourite meal). But there is more to that story, something that Le Puree doesn’t know.
Le Puree is part of our origin story. Le Puree was a key fixture on our ‘mood boards’ when working with our first graphic designers, and a brand that we looked to for inspiration when developing our own brand’s identity.
Something that we love about Le Puree (aside from their delicious & incredibly nutrient-dense products) is that their story is similar to ours.
Erin, founder of Le Puree, started the business for similar reasons that Dr. Mariam and I started Taste Bubs. Just like Taste Bubs she created products she wished she had for her own kids (lucky for her youngest). And that continues to this day. You see, when we met for the first time, over a meal of course, our collaboration discussions weren’t about the dollars, the sales or the profits. It was about how we can work together to create the best possible products to give children the best start to life. A product we wish we had for our own kiddos!
We’re thrilled to be working with Le Puree. We love their products and feel that our brands compliment each other so well. The alignment on our brand missions could not be more clear.
We’re a brand new company, started by two doctors who are new to business. Through this collaboration Le Puree have become our friends and mentors (we even booked a stall across from them at an upcoming Expo (we’ll see ya at One Fine Baby!).
NEW Allergen Introduction Bundle launching Thursday the 6th of July - that's this Thursday!! Stay tuned. Make sure you are on our mailing list and be first to know. 💌