Why Nutritionists Keep Telling You to Eat the Rainbow

Why Nutritionists Keep Telling You to Eat the Rainbow

by Lisa Baker, Nutritionist, Author & mum of 2

“Eat the rainbow!” - a popular catch phrase for any Nutritionist, Dietitian or health professional - but why do we keep saying it and what does it actually mean? This seemingly simple advice contains layers of evidence based nutrition science. Eating a variety of colourful wholefoods isn’t just about aesthetics, it’s about giving your body the full spectrum of nutrients it needs to thrive.

Colour = Nutrient Variety

Colour is nature's way of communicating chemical composition - and, when it comes to food, this means nutrient diversity. Colour represents unique sets of vitamins, minerals, and plant compounds known as phytonutrients. By eating different colours, you’re broadening your intake of these beneficial compounds.

Red fruits and vegetables like tomatoes, strawberries, and red capsicums are rich in antioxidants such as lycopene, anthocyanins, and vitamin C. These can help protect you from UV light, reduce inflammation and boost your immune function.

Orange and yellow fruits and vegetables like carrots, sweet potatoes, mangoes, and yellow capsicums are rich in antioxidants such as beta-carotene, lutein, zeaxanthin, and beta-cryptoxanthin and are often found alongside vitamins C, A, and potassium - great for eye health, immunity, and healthy skin.

Green vegetables like spinach, broccoli, and kiwifruit are packed with antioxidants such as chlorophyll, lutein, and vitamin E, plus nutrients like folate, vitamin K, and magnesium, supporting energy, eye health, and overall vitality.

PICTURED: Le Purée Mango Tropical Swirl Smoothie

White & Brown are Colours Too

Although not technically present in the rainbow, white and brown are still colours and should still be included under the nutritional rainbow metaphor. 

White and brown foods like garlic, onions, mushrooms, cauliflower, and oats may not be bright in colour, but they’re packed with powerful compounds such as allicin, quercetin, and selenium that support immune health and help reduce inflammation. Many are also rich in fibre, complex carbohydrates, potassium, and B vitamins, which promote healthy digestion, and steady energy.

Colour = Freshness and Quality

Colour can also be a great indicator of freshness and quality. Vitamins and phytochemicals have a habit of degrading over time, from light, oxygen, higher temperatures and processing. 

Fresh produce grown in poor conditions, with not enough light or less nutrients in the soil will grow with less nutritional value. Less vibrant colour is a great visual giveaway.

PICTURED: Le Purée Fig Berry Bliss Smoothie

Not All Rainbows are Created Equal

It’s important to keep in mind that these rules do not apply when the colour is coming from artificial sources. Nutritionists are talking about wholefoods. When candy companies use a rainbow slogan in marketing campaigns, they aren’t meaning it in a ‘nutritional variety’ kind of way.

Nutritional Variety = Protection

Another, less spoken about, benefit of eating the rainbow is that variety helps protect you from harmful compounds. We are all going to eat things that are less than perfect from time to time, and that is completely normal. The human body is amazing at naturally processing and eliminating compounds that aren’t so good for us, but it needs our help. By having a variety of whole foods, we are ensuring we get the balance right.

How Do We Raise our Children to Eat a Healthy Varied Diet?

Eating the Rainbow is a great place to start! As a nutritionist and mum, this is one of the reasons I immediately fell in love with Le Purée. The vibrant colours and variety of flavours make for perfect first foods and are a great way to get the nutrients in today whilst also encouraging healthy eating instincts that will benefit your children for the rest of their lives.

Being able to talk to your children about food in a happy, fun and engaging way is also really important.  This is why I developed my book series called ‘The Secret Adventures of the Dinner Plate Pals’.  These books become your greatest allies when it comes to talking about food with your little ones. They are perfect for supporting your journey with starting solids, as well as helping you navigate any fussy eating patches that may happen along the way. I recently released the Nutritionally Complete Collection in a box set that is called - you guessed it-  ‘Eat the Rainbow!’

Written by Lisa Baker

Nutritionist, Author & Mum of 2

@the.coffee.table.nutritionist

Our New Smoothies

Our new range of smoothie cubes have landed - made from 100% real fruit and veg, and crafted to make healthy eating much easier (and tastier!). Whether it’s a quick breakfast, a snack for the kids, or a pick-me-up for you - just pop, blend, and sip!
  • Cherry Choccy Swirl
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    A smooth, indulgent blend of creamy banana, tart cherries, and almond butter, with a hint of cacao for a subtle chocolatey kick. Packed with all the good stuff, this smoothie is a playful, energising treat that’s sure to put a smile on everyone’s face. A deliciously fun way to fuel your day, whether it's breakfast or an afternoon pick-me-up!

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  • Fig Berry Bliss
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    A flavourful smoothie packed with the rich taste of boysenberries and blueberries, complemented by the natural sweetness of figs and the heartiness of oats. This nutrient-rich blend is a great way for the whole family to enjoy a satisfying, naturally sweet treat. Perfect for a wholesome breakfast or a refreshing snack.

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    A tropical smoothie packed with the creamy sweetness of banana, the exotic flavors of guava and lychee, and the refreshing zest of lime. This family-friendly drink is rich in fibre and healthy fats from oats and hemp seeds, offering a naturally energising treat. Perfect for a refreshing, nutrient-packed snack that everyone can enjoy.

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  • Mango Tropical Twist
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    This smoothie combines sweet mango and apple with the goodness of spinach and chia seeds for a tasty, family-approved treat. It’s the perfect blend of fruity and green, making it easy for kids to enjoy their greens. A great way to keep the whole family fuelled with vitamins and energy.

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